Step into the future of sales with RevOps + CRM = The New Era of Sales Operation. Revenue Operations (RevOps) isn’t just a buzzword; it’s a game-changer for modern sales teams. By combining RevOps with Customer Relationship Management (CRM), companies are unlocking new levels of collaboration, efficiency, and revenue growth. With RevOps, teams work better together, uncover new opportunities, eliminate revenue leakage, and streamline the sales process.
What is RevOps? Explained
RevOps has been around for a while but has gained attention recently, starting around 2015. It involves new roles like Chief Revenue Officer and Revenue Operations Manager. Basically, RevOps is about gathering data from different departments — like Sales, Marketing, and Customer Success and support not just presenting – serving teams as the right inputs for better efficiency (analytics with process optimization)
Why is RevOps trending?
RevOps (short for Revenue Operations) combined with CRM (Customer Relationship Management) is becoming the go-to strategy for modern sales teams. When you add AI into the mix, you get an even more powerful sales solution. According to Gartner, by 2025, about 75% of fast-growing companies will be using RevOps.
The main Objectives of RevOps are:
- Getting teams to work together better.
- Finding new opportunities.
- Reducing risks.
- Helping management predict business growth accurately.
- Improving the sales process.
Why is RevOps important and why are growing companies investing in it?
Fast-growing companies use RevOps to reach their revenue targets. It ensures that all customer-facing teams — Sales, Marketing, Customer Success, Legal, Account Management, Program Management — are working together as a cohesive unit. If these teams don’t collaborate, it can lead to revenue leakage at various stages of the sales process, poor customer experiences, and internal conflicts.
RevOps helps the Go-To-Market (GTM) teams to:
- Boost sales productivity –
- By streamlining processes and providing efficient tools, RevOps enables sales teams to focus more on selling and less on administrative tasks.
- It optimizes sales workflows, ensuring reps have access to the right resources and information at the right time, leading to quicker deal closures, like sales coaching & talk paths.
- Increase customer satisfaction –
- Through a unified approach to customer data and insights, RevOps enables personalized and responsive customer experiences.
- It facilitates seamless handoffs between sales, marketing, and customer success teams, ensuring a seamless journey for customers and fostering stronger relationships.
- Lower GTM costs –
- By eliminating silos and redundancies, RevOps reduces inefficiencies and operational costs across the GTM function.
- It enables better resource allocation and budget management, maximizing ROI on GTM initiatives while minimizing unnecessary expenditures.
Why is now the right time to implement RevOps to your business?
Current CRM systems aren’t cutting it — they’re outdated and rely too much on manual data entry. Furthermore, as sales teams continue to shift towards remote work setups, there’s a need to minimize inefficiencies. Also, breaking down the silos between sales, marketing, customer success, and account management teams is crucial for success.
Companies are turning to RevOps because the old way of operating in silos doesn’t work anymore. Instead of a traditional sales and marketing funnel, where each team works separately and uses separate tools, now all client-facing teams have responsibilities throughout the entire process.
Corefactors = RevOps enabling CRM
Corefactors offers a unique solution in the market by combining CRM, RevOps, and AI into one platform.
How is Corefactors different and make an impact to your sales team?
- Audit your sales team’s call recordings and provide training to identify areas for improvement and optimize performance.
- Use sales tools with advanced features like sales forecasting and intelligent lead scoring to revolutionize your approach to sales.
- Quick Sales Discovery Call
- Use Corefactors for automated email drip campaigns, journey mapping, and instant lead capture to speed up sales prospecting.
- Stay on top of follow-ups with advanced task management, notifications, and alerts for seamless deal closures.
- Streamline your sales process with workflow automation to improve efficiency and enhance customer experiences.
- Connect with prospects at the best possible moment using lead telephony to maximize sales opportunities and drive conversions.
- Access data for marketing qualified leads directly from the same platform to track marketing campaigns and make it easier for the sales team to engage with these leads.
